If you want to be a supermom coach you’re going to have to be a little less supermom. How’s that for a contradiction?
Building a coaching business is not for the faint of heart. It takes stamina, a clear message on how you can help and lots of self-coaching. And you can’t do that if you’re all the things to all the people.
Being an 80’s child, when I think of Super Mom, I see big hair, shoulder pads, latchkey kids.
It felt like my mom, and most of my friends’ moms, were doing it all. Maybe it was because of the political atmosphere of knowing they could do it all if they choose.
And it felt like that’s what many of the moms around me, in that time of excess, were choosing just that. Being super super.
And I still see it today. But with much smaller hair.
Moms I know are super just as they are. But they confide that there’s pressure to do all the things. Have a full time job, be there for the kids when they need them, keep the house Instagram clean, contribute to the family, get the kids to soccer practice, hockey tournaments, doctor’s appointments….
It’s alot. And it’s often self-imposed.
But if we’re not carefully tuned in to how much we’re prioritizing everyone else’s needs before our own, burn-out can be lurking just around the corner.
?And this can happen too in your coaching biz.
You need to be just a little less super if you want to make a difference in other mama’s lives – and a profit.
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Listen in on all the super goodness that’s inside this 58th episode of the podcast:
What Super Mom means to me and why it’s not sustainable for both your personal life and your coaching biz.
How niching down will help you not want (or have) to be all the things to all the people.
How it’s also helpful for making your marketing and messaging so much more impactful.
How knowing your ONE dream client’s struggles inside out and all the ways you can bring ease to the situation will make you feel super woman enough.
Take the pressure off yourself for feeling you have to be everywhere, all the time.
In order to do it all supermoms have flimsy boundaries. It’s also known as martyrdom. We don’t want that! Be sure to set your work hours, your work scope and prioritize your needs so you can in turn help others.
Stay real with your tribe. Share your awesomeness but also parts of your journey that may resonate with them. They want to see that you’re human too. Not airbrushed talking head!
You have what it takes to be a super coach. You just need to get super clear on who you serve, what you can swoop down and help them through and what that other side looks like coming out. If you want a side kick to your super coaching hero-ness – let’s hop on a discovery call. You’ll come out of it at the very least knowing what your mom coaching niche might look like and how this can shape your business and how we can work together to help you gain more clients with less fret.