Choosing a mom coaching niche can be a bit of two-headed dragon. On the one side you want to help ALL the moms. You don’t want to leave all those moms who are seeking help you know you can solve out on the lurch because they don’t fall within the scope of your niche.
And then on the other hand, you understand why all the business experts are recommending to narrow down your coaching area of expertise. It’s easier to refine your messaging when you know exactly who you’re speaking to. To know the one general area of struggle you help moms through will build your confidence in knowing you can help in more deliberate way. You get to become an expert in one area which means people will start reffering you. You can eventually start charging more because, gosh darn it, you’re in demand and your a specialist.
While all my clients come to me at different points in their business it’s often this first part of working together that starts off the same. On the quest of finding the problem that our mama coaches can solve two struggles always come up.
My clients want to help moms who are busy and overwhelmed.
We take those words out of our niche building vocabulary stat. And in today’s episode of the Mom Coaches Getting Clients Podcast I explain why and how to describe what you do instead.
Listen with the player below or or subscribe to the show on Itunes or Stitcher to never miss an episode:
Listen in on this 88th episode to hear:
How ALL moms are busy and overwhelmed so let’s dig a little deeper when using these words to show who, and how you serve
How to instead consider what busy and overwhelm looks like for you specific mom coaching niche
If you’re just starting out as a mom coach, how having the tools and strategies at the ready to help moms live their best life can squelch these two feelings instead
Why choosing different ways to describe how you serve can help you find ease in your marketing, your own clarity on your role as a coach and creating a coaching package that sells
Head over to the Facebook Group to check out the Nail Your Niche Challenge in the FILES section there if you need extra help with this and BHG process to find your niche statement
How to use your coaching superpower of empathy here to go deeper than surface level of ‘busy’
Other floofy coach-speak words to avoid and what to use instead
If you want to spend a whole juicy month on exploring how to explain what it is you do as a coach, then spend five months after that attracting moms that resonate with your consciously chosen words and find concrete ways to show how you can help, let’s hop on a call. During our 45 minute Discovery Call I’ll guide you toward a niche that’s less busy and help you feel less overwhelm in your coaching biz – because it’ll be SO much easier and funner, and profitable, with my by your side.
Book your time here and now: https://www.blissbeyondnaptime.com/discovery-call/
