There are many different stances on whether to start broad in your coaching business and then niche down. Or start with a niche and then course correct as you go. I’m team niche in case you haven’t figured out yet. All my freebies and trainings typically begin with ‘start with your niche statement’. But let’s clarify what this actually means.
Because I don’t want you thinking that you shouldn’t me moving forward with getting out there and helping your ideal clients until you have a solid niche. That’d be silly. What I’m talking is to embrace a niche statement from the very get go as a mean to build confidence, hold your ideal client close to your heart and explore all the different ways you can offer concrete support to the moms who would love to work with you.
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Listen in on this 99th episode to hear how:
Beginning with a niche doesn’t necessarily mean you’re coming out of the gates declaring this is who you serve and what specific issue you help them through forever and ever. I agree with the advice – get out there and coach! Simply saying niching helps make you getting out there to do that way easier.
Writing down your help statement helps you come from a heart centered space as you begin your work day so you come forward from a place of love and service
What the word niche really means helps you think like a mama bird. Let’s have a soft place for your baby coaching clients/eggs to land on to.
By beginning each day by meditating on your niche, even from the beginning of your coaching career, can get more comfortable with putting yourself out there as a coach by having a concrete foundation of what problems you can support your future clients through.
A niche statement can even help you create your first signature coaching offer that can come in handy when you’re selling coaching.
If you’re super stuck with choosing a niche you can always start with life coach for moms. Then start practicing saying what it is you do in different ways and see what you naturally fall towards niche-wise.
Important it is to remember that this just a starting off point. Start off with my BHG process. Go with your brain first, drop down to your heart and then go with your gut. Meaning – decide already. Check in with podcast episode # 92 How to be Decisive to learn why being decisive is super hot.
By making a choice, giving it an earnest go and remember, you’ll never go wrong. Follow your bliss and when you look back you’ll see there’s a thread that’s tying it all together.
By nature, we’re typically choosing a niche that describes us just a few steps back. Because really, we attract that which we’re feeling connected to and walking a similar path in life. So if your path led you to be coaching moms, I’ve been there. In fact, I’m still here. And I’m helping coaches like you create more clients.
When you’re ready to work with me one on one here’s where to go ahead and book that first conversation. Book that initial discovery call here.
