Choosing a niche for your coaching biz is super important. It’s hard, because as a coach we want to help so deeply that we reach for words that pretty much sum it up. Transformation. Empowerment. Transition. These are definitely elements of what you do – or want to do- with your coaching.
But to make your coaching business infinitely more impactful, and dare I say, profitable? We got to niche!
To help you I thought sharing a bit about my journey toward discovering WHO I help and WHAT I help them with, it’ll inspire you to just choose a niche and release the fear around what that might bring up.
The fear bit of excluding other groups and feeling claustrophobic with the prospect of locking you in to ONE thing will be covered in this week’s podcast too.
But the more refined you can get the better. It’ll make your life easier in a multitude of ways.
Listen in as I share:
How choosing a coaching niche all began with me feeling pulled to help moms navigate through the journey of motherhood. Transition goes on in many legs of this trips. And in never ends. Life is full of transitions so that’s why it’s important to drop this buzz word like a hot yam and focus on outcomes or target markets (better yet, both) instead if you can.
If you’re super stumped on choosing a niche, starting with who you are, or who you were just a few steps back, is a great place to begin. The important part is to just simply start coaching if you can with a general target market and refine as soon as you can. The sooner you do the easier it’ll be to land clients because you’ll essentially be writing love letters to them in your marketing material.
Paying attention to what informed my own transition was the kick start I needed. I noticed that applying simplicity principles helped bring me back to centre and helped define what bliss was to my target market (ie me at the time): patient, present and calm.
Creativity was a tool that worked for me so when I contemplated what coaching training program I should sign up for, knowing I wanted to work with moms, creativity worked for me in the pre-season season of becoming a mom, while I was pregnant and in those early years, really brought to my attention that creativity coaching was something I wanted to embrace in my offerings.
Because sometimes putting your niche into words is tricky, I offer some questions to ask to get your target niche idea juices flowing.
How starting broad (no pun intended) got my momentum going and with each coaching session I had more clarity on who I wanted to work with. Thus SO important to just start somewhere. Even if it’s simply your best guess and/or a wide target audience (ie moms to small kids, struggling moms).
I share a story of working with one client who was perfect for me at the time, felt a transformation, if you will, refereed me to some friends for me but they were NOT my target market. I just simply couldn’t related to them. And that’s okay! They would be perfect for a corporate or working mom coach.
How knowing who you DON’T want to be your target niche can be just as important as knowing who your target niche is.
My five or so questions to ask yourself that can help you narrow down your top contenders some.
What my original coaching package looked like and how it it still is a perfect place to begin as a mom coach (and just so happens to be the coaching package I use as training wheels in Mama Bliss Coaching School to get you started).
The moral of the story essentially is to start coaching. As you coach the clarity will come. You can’t guess in a million years where you’ll be seven years from now. I would never had guessed I’d be teaching moms to coach the Mama Bliss way eight years ago. It’s so exciting all the possibilities!
Need help with dreaming up some mom coaching niche possibilities? Then check out my list and mini-training, 50 Coaching Niches for Mom. Just enter your name and email address below and I’ll see you on the other side of endless possibilities when you decide to go for your becoming a coaching dream!