Sending out a weekly newsletter to your email list is one of the task to dive into as part of the simple marketing plan I help my mom coaches create. And there are plenty of ways to encourage your ideal clients to opt-in to your list – including creating challenges, webinars, joining your Facebook group or free training – but the easiest way to do it is to whip up a simple to create and simple to digest freebie offer.
There are two kinds I’ve been guiding my clients to lately. The inspiring list. And a simple email course. I’m going to show you how to do both.
Not only that but also explain WHY you want to have an email list and what to put in it. It’s one of my favourite parts of my simple marketing plan to grow your mom coaching biz.
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Listen on this 91st episode to learn:
Why you want an email list in the first place and thus, the importance of creating an opt-in, and a simple one at that.
Other ways to grow your list but how to start with a simple opt-in and how to gussy it up as your experience, confidence and technical comfort grows.
The first one being a simple, yet inspiring list. A list of 25, 50, or 100 ideas, tips, suggestions, prompts, something that’s related to who you’re serving and how you can inspire them into thinking outside of the box and into yours.
How to add on to this list in a way that offers a deeper training and insight into your coaching style.
An example of this freebie is my own! 50 Coaching Niches for Moms who Coach Moms – that includes a 15 minute audio training – Scratch that Niche
How to use the creation process of this list to embrace your identity as a coach in this particular niche and to share with others in your community what you’re up to.
Creating an email ecourse that is a walk through your current coaching process of how you help your clients get from Point A to Point B or going deep in one particular step of it.
How to keep it from overwhelming your new subscribers and making the teachings digestible.
With both of these freebie options how to weave in a call to action of booking a call with you.
The importance, and some tips of creating the freebie in your own voice and matter of speaking.
How this task is one of the foundational pieces of creating a simple marketing plan – the 4×1 marketing plan.
The 4×1 marketing plan us what I design with my clients to get them the coaching clients needed to reach their income goals. If you’re ready to turn your coaching biz more biz than hobby, now’s the time to talk. Think of how much you want to make a year then break it down to 12 for you monthly goals. We’ll come up with a plan on how to reach that goal with ONE coaching offer and this simple plan. And how we can work together so I can coach you through it with accountability and believing in you.
Book our 45 minute discovery call now to discover what your freebie can be and how it fits in with the strategy we’ll come up with to welcome in consistant clients into your mom coaching biz: https://www.blissbeyondnaptime.com/discovery-call/
