You know you want to be a coach but you also know that as a busy mama – you don’t have much time to spare joking around. So all jokes aside, let me spill here for you how much time you need to set aside each week, to build a coaching business.
The truth is… it depends.
How’s that for a flimsy answer? But the truth is your coaching biz growth directly correlates with how much time you have to pour into it.
But don’t you worry your ‘mama time’s a ticking’ little mama head.
If you’re just starting out, and part of the reason time is super constrained might be a full time job, or a new baby brother has just been added to your growing brood of boys, or your homeschooling your kids in a time when the math starts to cross your eyeballs – perfect!
You can begin with the foundational pieces until more time opens up for you. By then you would have reached a new season in your coaching biz and mothering journey.
It’s a deliciously, non-gmo process.
And if you need something a little more pictorial – here’s a story that simultaneously drives this point home while also showcasing the power that The Seuss’s (as in the plural to Seuss) had on brainwashing me in the seventies.
Dr Seuss’s wife, Helen Palmer, wrote a book called A Fish Out of Water that kind of messed with my head as a youngster.
It was about a little boy who bought a fish and was told by the pet store owner to not feed it too much. Of course, little stinker that he is not listening proper, begins to over-indulge the fish, and the fish keeps growing. Fish has to be put into a bigger bowl. Then when he outgrows that, into the tub, finally the house, public pool and…. you get the gist.
How this relates to answering the question how many hours you need to run a successful coaching biz? The answer depends on how much you feed your business with time, energy and focus.
And being a mama, you know that these three fish foods to biz comes in waves.
And then the Catch 22 – the more clients you have, the more hours you’ll need. Luckily by then you’ll be able to afford to outsource some of your tasks, both online and off if you choose.
So to offer a meatier answer, to begin with your little guppy of a coaching biz is going to only need a fancy margarita glass of a fishbowl to begin with.
Timewise? As little as one hour a week. Say what? Yes! Because this is called…
The Daydream Phase
Maybe you have a newborn and you’re finding yourself on the rocking chair, nursing pillow wrapped around your recently deflated belly and mulling over your dream coaching path you want to embark on one day.
Or you’re catching yourself at work doodling up an escape plan when noone’s watching so you can be closer to your kiddos lest they are too sick to go to school during flu season or you want to take off to Thailand as a family in the middle of the school year to avoid the peak tourist season.
Catching yourself daydreaming about such scenarios then crafting up what it might look like if you were to go through coaching training and start a practice? Congrats! You’re in phase one and this is spending time in your coaching biz. Surprise!
This is a surprisingly productive part of the creative process. And I say creative because we are making something from nothing. Kinda like that little munchkin you might have there on the boppy pillow on your lap or teaching New Math to!
The Training Phase
Can’t vouch for all coaching training programs but I can tell you if you go the Mama Bliss Coaching School route you can brace yourself for approximately three to five hours a week to move through the program.
But MBCS is something special.
It’s very much geared toward busy mamas with bite-sized lessons you can listen to on the go, easy to customize learning experience when surprising life stuff comes up, the certification process is flexible, assignments are open to pick and choose from, and lotsa lotsa one on one time with, and access to, moi.
It’s a nice mix of street smart and book smart if that makes sense.
But again, you add more time, focus and elbow grease here, even into the training phase, and voila – biz will grow that much more in that amount of time.
But if doesn’t? As my mom said when I complained the world could see my nipples in the see through wedding dress number 2 she made me… so what?!!!
They’re aren’t going anywhere. Your training. Or my nipples.
Launching Your Coaching Practice
This phase starts to get a little more time committing. I really, really, want to see my coaching training students make their tuition back sooner than later. So I really encourage them that no matter what size of fish bowl they decide to go with, they need to feed that fishy of a biz on a regular, consistent basis.
This is the time again to assess, realistically, much time you can afford to feed your biz.
I like to compare this phase to applying to a part-time job. In these parts, part-time hours are technically 10-20 hours a week. Pretend you’re hiring yourself! Plan out what your work times will look like and put the boundaries in place to adhere to those times as best as you can (conveniently, you get trained on the tools to help you do just that).
Now You’re Coaching, Mama
The world’s your fish bowl or your Olympic-sized swimming pool. You get to decide if you’re going to have a wait list for your coaching services kick in when your three slots a week are taken up, or maybe you decide that’d be the to offer group coaching to spread your coaching offerings around nice and thick or maybe your heart’s desire is to take your gifts on the road, or in the air, and start offering tropical-type retreats.
By now, you’re settling into your full or part-time hours.
Again, the more time you can devote to your coaching biz and the related tasks to market your offerings, the quicker you’ll be reaching your income goals but luckily, these hours can grow as your kids’ independence and self-entertaining skills grow too (my nine year old son’s making me an omelette as I type in fact – Dad’s supervising).
So many ways to offer these gifts to the world and much of it depends on how much time you want to put into it, where you want to work from, how online/offline you want to be – so fun getting to wear the boss hat!
But the key is consistency. So no matter which hours you choose, you need to define them and keep showing up. No matter how much the entrepreneurial journey tests your tenacity. Just like everything else in life, you need to breathe through the challenge because the fruit of your labours is the sweetest tasting and most rewarding career path you can imagine.
Want to get in a little deeper on what you need in order to start a coaching biz? Join me for an upcoming FREE masterclass on Saturday, August 4th, where I’ll go through FIVE things you need to get started.
Check it out and sign up by clicking here or the button below:
Can’t wait to see you soar. You have all the time in the world to dive into your bliss than splash it around, Mama!