Thinking about becoming a life coach, mama? Well, it’s not the getting paid to be a chatty Kathy on the phone the live long day gig one might fantasize about.
But when I do catch myself connecting with a client over the phone, latte in hand, I have to admit I do have a pretty sweet gig. But there’s an underbelly that you should be ware of before you make a celebratory declaration to the world.
Let’s whip off them latte goggles ~ it’s becoming a life coach reality check time.
But first, a little snapshot of my winter holidays.
For two weeks I stayed out of my coaching cave and dove instead into a deep self-help book reading mode. There have been collecting on my dresser piles of tomes screaming to help me out in business, life and everything else in between.
One that was real fun to whip out at bedtime was called Mach II: With Your Hair On Fire by Richard Bliss Brooks. And I didn’t just read it because of his middle name. I read it mostly because of the way Craig’s eyes would roll when I would say before hopping in ~ “if you smell hairs burning, it’s just me.” And then I show him the cover.
This book is all about mindset and creating a winning one by envisioning success. As a naturally optimistic person I always see myself succeeding. Before helping myself with all this self-help, I confused this with being a bit psychic.
I saw myself meeting a guy who look just like a melange of my childhood crushes (Gene Wilder and Christopher Atkens, thank you very much) and have him fall instantly in love with me. These yet to have been born Genopher Wikens offspring were envisioned playing in a garden in a the bosom of a hippie strewn mountain village. I saw myself wearing a particularly garish outfit onstage in Portland speaking to 3000 immediately after submitting my application to do such a crazy thing.
And then I forgot about this super power for a little bit and this book was a perfect reminder of how the Universe conspires to make dreams into a reality with visions of success.
So I did what the book recommended. I got very specific of a scenario that will take place this spring. A very specific income goal.
I wrote the scenario in great detail of me checking out my bank balance, seeing the numbers, hearing Yo Yo Ma in the background, smelling Abundance, pumping through my diffuser, feeling the sheepskin under my butt (through my slacks of course, wasn’t raised in a pantless barn) and feeling truly wealthy and blissed out!
And then I recorded myself reading the meditation, mixed it with some good ol’ didgeree dooing and am listening to this 3 minute listen when I first wake up and right before I go to bed.
New age nerd alert!
But the truth is…
It’s human nature that, sooner or later, the positivity pendulum will swing the other direction like Miley Cyrus’s tongue flapping in the wind.
We can get so super excited and pumped when we have a vision of how things can be that we sugar coat the truth to ourselves, the ease of how things will magically be. But, it’s important to remember that success calls for some focused, concerted action steps. And these all don’t smell like a therapeutic blend of orange, frankincense, patchouli and mryh.
Sometimes it smells like hard work, dirty laundry because something’s gotta give and pouty face when things don’t happen as quickly as you envisioned.
I also was gifted a book (by one of my coaches) called Succeed by Heidi Halvorson, a social psychologist who researched what successful people do differently.
One of the major tenants of the book is to ‘avoid the kind of positive thinking that makes people fail’.
If you want to be a life coach. I can help you with that because that’s what we do at Mama Bliss Coaching School. But there are truths that you might want to be aware of first. And if you should accept this mission of a reality check, becoming a life coach, of any kind, is a loving boot camp for the soul that can offer you the skills and tools to coach yourself and your family through any of life’s big dream speed bumps.
Truth #1: Half of your coaching biz time will be spent marketing your services
You will be spending a good chunk of your time hustling for new clients. But this doesn’t look like you standing on a street corner wearing a zoot suit, or whatever it is the cool hustlers are wearing these days. Getting the word out about who you are and what you do is marketing. Blogging falls under this category. As does sending out a newsletter to your tribe. Creating a video or podcast episode. Offering a free workshop in your community. Emailing friends and family reminding them of what you do and if they of anyone that they can refer to you.
We’re so lucky to be living in internet times that we can get pretty creative with how we can get the word out about how awesome our work, educate those who might be unfamiliar with coaching and planting the seed of how we can coach someone to their dreams.
Truth #2: You have to embrace a niche
Get very clear on who it is you serve, what sorts of struggles you can coach them through. The tighter your area of focus the more abundance of clients you’ll experience. For example, my niche is moms who love blogging and need hand holding on getting their first paid offering off the ground so they can start making money from this hobby of theirs.
But guess what.
I have had sweet little handfuls of clients who aren’t moms. Some who weren’t bloggers when they signed on. And still some who approach me about Mama Bliss Coaching (but I forward these requests to my Mama Bliss Coach Directory).
Fear not niching yourself out of potential clients. I made my biggest coaching investment yet to a coach who branded herself as a coach for yoga professionals. Life’s yoga, man! She spoke to my yoga loving soul and without spelling it out, I totally knew we’d be a fit philosophically and business vision-wise.
Truth #3 – Get ready to start getting comfortable with being uncomfortable
You are going to step out of your comfort zone, mama! It’s scary but like Elanor Roosevelt allegedly once suggested “Do one thing everyday that scares you”. For me this use to be riding my cruiser bike on scary dog-infested country back roads but today~ it’s coaching.
Just like yoga (because life is yoga, man), we want to be striving towards exploring those edges that ‘talk’ to us. We breathe there, hold it for a couple of breaths, and release. Next time we go there, we can go a little deeper, but we pick up the tools along the way to become familiar with the unknown and can eventually pass on these experiences for any of life’s new adventures and challenges.
That’s kind of what your first twenty or so coaching sessions will feel like. It’s adorable though hearing how my coaching students were so nervous for their first call but come out of it glowing with pride in how they actually not only survived but rocked it.
Truth #4 – You will need some diverse income streams
How about we go back to the yoga studio one more time? I took my Ashtanga Yoga Teacher training in 2001 and one of the lessons was around (surprise, surprise) marketing. And it was impressed upon us that it was sustainable to be teaching full-time, back to back yoga classes. It’s not only hard on the body but there is such an intense energy exchange in these sessions. So our teachers advised with consider complimentary income streams to supplement our yoga teaching income.
I decided to start a handmade hemp soap business because, well, yogis back then were full on hippies and love anything with hemp in it. Turns out, my yoga students were biggest soap customers and local yoga studios were carrying my dope soap.
Same thing with coaching. But luckily with an online presence this isn’t a difficult feat to pull off. After coaching in your targeted niche for a stint you will naturally see recurring themes rise up that would make perfect fodder for ecourses, paid webinars, talks, books etc that will energize your entrepreneurial spirit and start solidifying your reputation as the go-to coach in your chosen field.
Truth #5 – You don’t have to get certified
It’s true! And this is coming from someone who offers a coaching certification program. But the truth is there is no governing coaching body, or police, that will knock down your door if you put up your coaching shingle without some fancy letters behind your name.
If you have experienced a struggle you know you can coach others going through what you’ve endured and triumphed from you can be a coach. Some ways to get comfortable before actually starting your hustle dance would be to get coached yourself to experience the process and power. Pick up some books that offer tools and some of the hows and whys behind classic coaching approaches.
Or customize your own coaching approach that offers the tools you feel will most benefit your dream niche. For me, I knew I wanted to help moms struggling with overwhelm so I went through the Simplicity Parenting program first. Then I observed that there was still a struggle with implementing the principles so I got certified as a Kaizen-Muse Coach for the creativity coaching tools.
If after getting truth bombed like this you still would like to learn more about the nitty gritty of what it’s like to actually become a coach and be a mom at the same time, you can check out the replay of a webinar I offered on how to rock it as a coach. A Mama Bliss Coach if you want to get really specific.
You may sign up below and you’ll be sure to get instant access to the webinar so you can have a clearer idea on what it’s like to be coaching mamas, just like you, and creating an income from home based on your special brand of bliss.