Thinking about becoming a coach? Well, it’s not the getting paid to be a chatty Kathy on the phone the live long day gig one might fantasize about.
But I have to admit, when I do catch myself connecting with a client over the phone, latte in hand, it often dawns on me I have a pretty sweet gig going on here.
But there’s an underbelly that you should be ware of before you make a celebratory declaration to the world but stick with it. It’s so worth it!
Let’s whip off them latte goggles ~ it’s becoming a creativity or life coach reality check time.
But first, a little snapshot of my winter holidays.
For two weeks I stayed out of my coaching cave and dove instead into a deep self-help book reading mode. There have been collecting on my dresser piles of tomes screaming to help me out in business, life and everything else in between.
One that was real fun to whip out at bedtime was called Mach II: With Your Hair On Fire by Richard Bliss Brooks. And I didn’t just read it because of his middle name. I read it mostly because of the way Craig’s eyes would roll when I would say before hopping in ~ “if you smell hairs burning, it’s just me.” And then I show him the cover.
This book is all about mindset and creating a winning one by envisioning success. As a naturally optimistic person I always see myself succeeding. Before helping myself with all this self-help, I confused this with being a bit psychic.
But the truth is the Universe conspires to ride dreams into a reality by leaning on the training wheels of visions of success.
So I did what the book recommended. I got very specific of a scenario that will take place this spring. A very specific income goal.
I wrote the scenario in great detail of me checking out my bank balance, seeing the numbers, hearing Yo Yo Ma in the background, smelling Abundance, pumping through my diffuser, feeling the sheepskin under my butt (through my slacks of course, wasn’t raised in a pantless barn) and feeling truly wealthy and blissed out!
And then I recorded myself reading the meditation, mixed it with some good ol’ didgeree dooing and am listening to this 3 minute listen when I first wake up and right before I go to bed.
New age nerd alert!
But the truth is…
It’s human nature that, sooner or later, the positivity pendulum will swing the other direction like Miley Cyrus’s tongue flapping in the wind.
We can get so super excited and pumped when we have a vision of how things can be that we sugar coat the truth to ourselves, the ease of how things will magically be. But, it’s important to remember that success calls for some focused, concerted action steps. And these all don’t smell like a therapeutic blend of orange, frankincense, patchouli and mryh.
Sometimes it smells like hard work, dirty laundry because something’s gotta give and pouty face when things don’t happen as quickly as you envisioned.
If you want to be a coach I can help you with that because that’s what we do at the Creative Bliss Coaching Academy. But there are truths that you might want to be aware of first.
And if you should accept this mission of a reality check, becoming a life coach, of any kind, is a loving boot camp for the soul that can offer you the skills and tools to coach yourself and your family through any of life’s big dream speed bumps.
Truth #1: Half of your coaching biz time will be spent marketing your services
You will be spending a good chunk of your time hustling for new clients. But this doesn’t look like you standing on a street corner wearing a zoot suit, or whatever it is the cool hustlers are wearing these days. Getting the word out about who you are and what you do is marketing. Blogging falls under this category. As does sending out a newsletter to your tribe. Creating a video or podcast episode. Offering a free workshop in your community. Emailing friends and family reminding them of what you do and if they of anyone that they can refer to you.
We’re so lucky to be living in internet times that we can get pretty creative with how we can get the word out about how awesome our work, educate those who might be unfamiliar with coaching and planting the seed of how we can coach someone to their dreams.
Truth #2: You have to embrace a niche
Get very clear on who it is you serve, what sorts of struggles you can coach them through. The tighter your area of focus the more abundance of clients you’ll experience. For example, my niche is creatives who want to learn how to coach so they can blend their creative energy with supporting others in their creative journey. Whatever that might look like. But before that my niche was coaching moms to self-care, creativity and simplicity.
But guess what.
I have had sweet little handfuls of clients who aren’t moms. And they still approach me about Mama Bliss Coaching (but I now forward these requests to my Mama Bliss Coach Directory). And observing this phenomena simply made it easier for me to make the pivot from training moms to training creatives. New niche! Which is totally normal! You can expect to change your niche as often as my youngest takes a bath. About every couple of years or so.
And think about your own hiring a coach experiences if you have done such a thing (and you should by the way if you’re considering becoming one yourself). I made my biggest coaching investment yet to a coach who branded herself as a coach for yoga professionals. Life’s yoga, man! She spoke to my yoga loving soul and without spelling it out, I totally knew we’d be a fit philosophically and business vision-wise.
Truth #3 – Get ready to start getting comfortable with being uncomfortable
You are going to step out of your comfort zone, mama! It’s scary but like Elanor Roosevelt allegedly once suggested “Do one thing everyday that scares you”. For me this use to be riding my cruiser bike on scary dog-infested country back roads but today~ it’s coaching.
Just like yoga (because life is yoga, man), we want to be striving towards exploring those edges that ‘talk’ to us. We breathe there, hold it for a couple of breaths, and release. Next time we go there, we can go a little deeper, but we pick up the tools along the way to become familiar with the unknown and can eventually pass on these experiences for any of life’s new adventures and challenges.
That’s kind of what your first twenty or so coaching sessions will feel like. It’s adorable though hearing how my coaching students were so nervous for their first call but come out of it glowing with pride in how they actually not only survived but rocked it.
Truth #4 – You will need some diverse income streams
How about we go back to the yoga studio one more time? I took my Ashtanga Yoga Teacher training in 2001 and one of the lessons was around (surprise, surprise) marketing. And it was impressed upon us that it was sustainable to be teaching full-time, back to back yoga classes. It’s not only hard on the body but there is such an intense energy exchange in these sessions. So our teachers advised with consider complimentary income streams to supplement our yoga teaching income.
I decided to start a handmade hemp soap business because, well, yogis back then were full on hippies and love anything with hemp in it. Turns out, my yoga students were biggest soap customers and local yoga studios were carrying my dope soap.
Same thing with coaching. But luckily with an online presence this isn’t a difficult feat to pull off. After coaching in your targeted niche for a stint you will naturally see recurring themes rise up that would make perfect fodder for ecourses, paid webinars, talks, books etc that will energize your entrepreneurial spirit and start solidifying your reputation as the go-to coach in your chosen field.
Truth #5 – You don’t have to get certified
It’s true! And this is coming from someone who offers a coaching certification program. But the truth is there is no governing coaching body, or police, that will knock down your door if you put up your coaching shingle without some fancy letters behind your name.
If you have experienced a struggle you know you can coach others going through what you’ve endured and triumphed from you can be a coach. Some ways to get comfortable before actually starting your hustle dance would be to get coached yourself to experience the process and power. Pick up some books that offer tools and some of the hows and whys behind classic coaching approaches.
Or customize your own coaching approach that offers the tools you feel will most benefit your dream niche. For me, I knew I wanted to help moms struggling with overwhelm so I went through the Simplicity Parenting program first. Then I observed that there was still a struggle with implementing the principles so I got certified as a Kaizen-Muse Coach for the creativity coaching tools.
If after getting truth bombed like this you still would like to learn more about the nitty gritty of what it’s like to actually become a coach and want to talk to me one on one about it, I’d love to chat. Sign up for a discovery call and we’ll get you on the way to discovering your own truths about becoming a coach!