Ready to start rocking your mom coaching biz but don’t know where to begin?
Online gurus are telling you to get a fancy sales funnel in place, be on all the social medias and start slipping and sliding into dm’s to see if absolute strangers need a coach.
It doesn’t have to be that complicated. Or uncomfortable.
If you’re called to coach moms, chances are good you’re a mom yourself. And mama doesn’t have time for more complicated or more discomfort. We’re not doing labour all over again.
Being a mom and an entrepreneur can both feel like full time jobs. Maybe you even have a day job to keep finances afloat until this side gig of yours starts to take off. Needless to say, your mom coaching biz needs you to keep things as simple as possible.
Being highly intuitive and empathic (most coaches are) you’re sensing your dream clients won’t fall for those slick marketing tactics. Because you don’t. For the most part.
Like you, they appreciate the simple things. They prefer authentic and organic connection and the allure of that certain je ne sai quous of finding a coach that resonates with them.
Call you, and them, old fashion that way. They want to make genuine, normal connections with other humans. Especially with their next coach.
And yes, just like you, they’re slightly allergic to sales-y vibes. So what’s a new coach to do? Begin, and stay, simple.
But I struggled to find strategies and processes that felt good and didn’t deplete me of my new found enthusiasm to really make a difference in other mother’s lives with my coaching superpowers without feeling sales-y and awkward.
Luckily, I never gave up and finally cracked the code to what is both sustainable for me as a coach, brought profits to my new coaching biz and resonated with the moms seeking my coaching to live their best lives.
After coaching moms in my online community as a mom coach I spent seven years teaching others to coach moms too. I saw them on the threshold of launching their new coaching biz.
They were nervous. Shy. And sometimes needing a little gentle kick in the butt to punt them out of the freshly trained to become a coach nest.
While I was short on tolerance for very yang marketing energy, one thing I was never short of was analogies around being a coach and giving birth.
And I recall each time I birthed a kid, right before the glorious moment of birth, I wailed out both times..
Same thing can go through your mind when you’re a new coach. That’s a good sign! It means you’re on the cusp of birthing something beautiful.
I always fancied myself as a sort of midwife for new coaches. So if you want to sign on your first handful of clients, study how it was done so you can repeat the dance over and over again so you can get fully booked and start earning a decent income from doing something you love, then I got something for you.
As a creative, busy mom of two I experienced first hand the importance of seeking a mentor, leaning on simplicity and prioritizing my needs for going for my own dreams and passions.
I dove into my coaching path always knowing I wanted to work with moms and to mentor them through the challenges I overcame and share the secrets to my success.
After coaching moms to Mama Bliss over ten years ago, to training them how to coach moms themselves by operating Mama Bliss Coaching School for seven years, I curated approaches that resonate with our feminine, creative souls and love for authentic connection attracts success and true abundance best.
I was drawn to coaching approaches that resonate with motherhood. Ones that celebrate the beauty in imperfection. That honor the miracle-making super power that is the creative energy that is within all of us. To uphold the slow but steady progress phenomena that is taking tiny steps toward your goals each and every day is what grounds me.
Today, I have the short cuts for you to make the slow and steady in your mom coaching biz a little more speedy, fun and profitable for you.
Cultivate the mindset needed to grow a profitable coaching biz
(so you can gain the confidence and energy needed to make consistent, reliable income doing what you love)
Launch a simple marketing plan that attracts your ideal clients
(without having to spend your entire day on social media schmoozing and dropping in strangers’ dm’s)
Create a free offer that is easy to make and offers your ideal clients a taste of your awesomeness
(a perfect way to organically grow your email list - which in turn grows your monthly income)
Talk about your coaching biz in a way that educates, inspires and delights your audience
(so they come knocking on your door pleading how to start working with you one on one)
Break up your business goals, and reach them, in three month trimesters
(so you can stop with the feeling overwhelmed with all that you think needs to get done)
Lead in person and online workshops that will help serve your target mom niche and grow your visibility
(because the more mamas who know you coach, the more mamas you can help)
“Since becoming a mom, I felt called to help other moms manage their overwhelm and stress using a heart-centered approach. I knew coaching moms was exactly what I wanted to do so.
With Kathy’s guidance and expertise I am much more confident and focused with starting up my own coaching business now!”
Carol Webb
Daily, weekly and monthly practices and rituals to make sure you’re always speaking to your ideal client from your ideal head and heart space. More than half of business success is depending on showing up grounded, centered and confident. This masterclass will see to it you show up fully to serve and reach your income goals while you’re at it.
This organic marketing approach is perfect for the busy mom serving busy moms. It’s doable and encourages you to focus on the task on hand that contributes to attracting your perfect clients - consistently. Without spreading yourself too thin or slipping into burn out mode from trying to be on every platform at all times.
Love Up Your Mama Coaching Clients Email List
Put the love in your heart for your existing and future coaching clients on self-drive with this swipe copy to plug into your email service dashboard. Let these emails do the talking to welcome in your new subscribers and introduce them to your area of expertise and show them around your biz.
Start a Podcast for Your Mom Coaching Biz
I have a guest expert masterclass already inside to help you through the tech and am currently creating a separate training on everything you need to know to makes this a wonderful choice as your free weekly content to grow the know, like and trust factor that is crucial to sign on new clients. This second one's available mid-October.
20 Pillar Content Ideas for Every Mom Coaching Biz
You need content to strut your mom coaching stuff! Whether you blog, podcast or video, these foundational pieces of content will build trust with your new audience and confidence within yourself that you have tonnes of value and results to share.
Monthly Paid and Free Masterclasses
I offer regular masterclasses to my community that are only available for a limited time. This portion of the birth kit will continue to grow with one to two hour trainings that will help you grow you business. I even take requests! If you're struggling with a particular area there is a form for you to send in your dream workshop wish list.
BONUS: Coaching Biz Moola Doulas
16 one hour long guest expert interviews to teach you their area of expertise to grow your mom coaching biz. Topics include pricing, systems, finding your first client, your website, copywriting, marketing, niche building… and from serious superstars in the online biz sphere!
BONUS: Live or Online Workshop Templates for Moms
Everything included to lead a workshop with confidence in topics that regardless of you mom coaching niche will resonate with every mom’s needs including materials list, time stamps to keep you on time, ideas to customize and extend the length of the workshop and more. Topics include self-care, creativity, values, simplicity and time-management.
BONUS: Your Mom Coaching Biz Toolkit
Everything you need for coaching biz admin including coaching agreements, intake forms, the apps and software suggested to onboard your clients, welcome kit ideas, discovery call questions and more!
“Since mentoring with Kathy I have already found interest in my children’s school to lead mama-centered workshops.
I am thrilled to be able to weave it all together. In the next two years I see myself working in collaboration with other health and wellness coaches in the community to offer group workshops as well as one-on-one coaching services!”
Jennifer Gallucci | jenngallucci.com
If you are wanting to start supporting moms in a coaching or mentoring capacity this is is a great place to begin. This resource library has the forms, tools and strategies to help you get your offer to help in the world plus how to communicate your scope of services. Diving into the trainings and getting a taste of what a typical mom coaching business is made up of may entice you to go deeper into your own journey of getting more qualifications/trainings – whatever will help you gain more confidence to help moms in your chosen niche.
If you coach humans other than moms you will still find much in here that will help you find and serve your coaching clients. As long as you don’t mind birthing analogies. I use those alot!
Because of the online, instant access nature of this program there are no refunds.
Having a simple marketing plan, the tools and resources all coaches need, and a daily mindset check is really all you need to get the birth ball for your successful new coaching biz rolling.
The kit has all that PLUS.
Meaning the goodness is going to get added to as we go along as I continue to include more new trainings including the replays of my monthly paid and free masterclasses.
I’ll grab it while you can still do so at this no-brainer price point.
I’’ll see you inside.