Birthing a coaching business is just like birthing a kid. Don’t believe me? Check out these quotes from the Godmother of Midwives herself – Ina May Gaskin. I was one blissed out soon to be mama almost ten years ago when I was devouring Ina May’s books. And I just about lost a mucous plug when I found out Ina May Gaskin was coming to speak in our town.
The venue was in the basement of a church just a short walk from our house. Which was wild because nothing ever happened in our neighbourhood. And here’s my natural birthing hero speaking just a short walk away.
I remember that night time walk in so vividly. At that point I was carefully savoring every moment Craig and I were spending together knowing that things shall soon be very different.
As I waddled into the church I saw many mamas I got to know from the attachment parenting playgroup I recently joined, the Birthing From Within workshop series we were halfway through and at the front of the room, with feathers dangling from her Princess Lea buns, was (sigh) Ina May herself.
I feel reading her words helped me deeply enjoy two beautiful home births but, as you’ll see, also my online coaching biz.
Hey! Did you know that there is a podcast version of this blog post as well? Same same but different different. Listen with the player below or or subscribe to the show on Itune or Stitcher to never miss an episode:
Listen to the podcast version of this blog post below:
I. Love. Her.
The months leading up to the talk I was reading over and over again all the positive birthing stories to be found within the pages of her far out, groovy and psychedelic book Spiritual Midwifery and had just ordered Ina May’s Guide to Childbirth. But then Edie came two weeks early and I found myself trying to plug through the latter, on the toilet, in labour, reading the same sentence over and over again due to a encroaching lizard brain, taking over things from there.
But lucky me, her quotes kept sneaking into my inner Mama Godzilla and, interestingly enough, continues to do so in many aspects of my life today. Including my work at home mama business.
In my work I’m always catching myself on the cusp for apologizing for bringing up yet another birthing analogy for conceiving, creating, growing and sustaining a coaching business.
But, dang it,
There are so many parallels to birthing and running a mama to mama coaching biz.
Those 5 (Kale) to 48 (Edie!) hours of active labour are placenta jam-packed with life lessons to carry over into mamahood as well as, one day, a right livelihood or new life passion. A calling that spreads your inner balls of light around that are your gifts and purpose beyond motherhood.
Here are a few of my favourite nuggets of wisdom found in Ina May’s books. There’s another one out there somewhere about your vagina being designed to stretch out THIS BIG (hmmm… about the size of a smaller laptop screen) but I can’t seem to stretch that analogy to relate to coaching.
But these quotes work with the pregnancy and birthing images I feel comfortable sharing (I actually do have one for the one above but I’ll spare your eyeballs) and are hopefully just as inspiring to your birthing, mamahood and coaching biz journey alike:
1. Overcome the fear that there are too many coaches out there already.
There is a reason there is a rise in coaches in our world. There is a deep need and mamas are particular good at giving and receiving it. Don’t let the numbers deflate you. It’s a good indicator that this is a healthy market to participate in.
2. Your coaching practice begins with loving and coaching yourself first.
All my ecourses and coaching programs begin with an assessment of the state of your own Four Pillars to Mama Bliss: self-care, creativity, values and simplicity. By honoring yourself and your needs first you can pass on the savings to others. It’s the gift that keeps on giving.
3. You’re sensational. Breathe through it.
There is going to be some points of discomfort of getting your coaching biz off the ground. Accept that and even wiggle your fingers all cocky-like at it to bring it on.
From these sensations we grow and learn. From moving through these sensations with deep breaths and remembering the lessons we garner strength and wisdom. It almost makes me want to roar just thinking about it.
4. Toot your coaching super power horn!
Not to be sexy but typically I find that the work at home mamas need a little bit more yang to their ying. Remember all the problems that you have the ability to solve and spread the word. There are mamas out there hungry for your special brand of genius and medicine. Learn how to to embrace the non-ick aspects of marketing and get comfortable with that sensation too.
5. Don’t take it too seriously.
This quote reminds me of when Edie was born my doula was standing in front of me with the camera just as my midwife asked me to spread my knees apart more. I said something like I felt I was at a photo shoot for some some weird fetish magazine and everyone laughed.
I picked that up in the birthing process. Breaking the tension with laughter helps move energy. Not taking everything so seriously grants you permission to showcase your unique stance on what can sometimes be heavy matters. Crack a joke here and there if appropriate and feels natural or do whatever it is that makes your voice and perspective on your area of expertise uniquely you.
Your right people will stick around.
You’re still here? Awesome!
Just like birthing analogies Ina May’s wisdom can easily be transferred to all heart swelling aspects of life. Off now to go ask Craig to shake my apple tree…