As a business coach for mom coaches I seem to attract a lot of multi-passionate mamas. Which makes sense. Being an entrepreneur takes a lot of fire in your belly to be success. Having a successful coaching biz, just like any business, is a marathon. You will reach your income level goal IF you don’t give up. Not only is it about tenacity it’s also about coaching yourself back to the mindset needed when you feel yourself wanting to throw in the towel.
So what do you use to stay in the race? Your coaching tools of course. And the thing is, you use the same strategy to help your clients reach their destination too. Coaching tools are not what make up your coaching niche. Your coaching niche is the main struggle you solve in your coaching biz. Your coaching tools are what will help them get to this destination. Let’s dive in.
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Many of my clients were deeply transformed by the mothering journey. And before having kids chances were very good they were into self-help books. And for some reason I seem to attract a lot of crafty types. This is a recipe for lots of indecision for when it comes to choosing a niche.
The main struggle you support your clients through should pass the sleep talking test.
Your niche statement anchors you to what your mission is as a coach is and how to maintain this mindset.
Coaching with you is just like creating a customized perfume. Your base note’s the coaching package; middle note – your coaching tools, trainings, modalities; high note – all your personal interests, quirks, what lures people to you chemistry-wise.
When you do feel unmotivated – you can always coach yourself back – using your tools!
Taking a brain dump of all the coaching tools you bring to the table help deliver your clients the relief they’re seeking from their struggles. So keep them sharp by using them on yourself as well – every day.
All of your interests you use in your coaching practice are awesome. But don’t necessarily highlight these. Clients don’t care.
Think of how you bring your clients from a point A to point B and let this fuel your confidence that what you have is a tangible offering.
So lean on your niche statement and this is what your coaching tools are going to add to delivering these beautiful results, and desperately needed relief to your ideal clients. If you want to have me help you bring clarity to this fundamental foundation to your coaching biz success then let’s have a conversation around working together. Book your discovery call here and we’ll get the conversation started: https://www.blissbeyondnaptime.com/discovery-call/