It’s the final part of my six part series on starting a coaching business the Mama Bliss way. Now it’s time to plan your blissful coaching plan!
And while this is the final step of this six part process, the final final step is really never ending. You need to continue to show up consistently to make your mama coaching biz grow and implement all the components that are going to make up your Mama Bliss Coaching Biz plan.
But I like to assume you’re a keener like me and will plan to do so.
And then be sure to grab Your Mama Bliss Coaching Biz Plan here so you can implement (you keener, you) everything I’m going to go over for this final rung of my coaching biz training framework!
Step one: Get real clear on your why.
What works to tap into your higher purpose (other than creating a fulfilling work from home gig that will have you leaping out of bed ready to take on the work from home day) is hold in your heart a couple of things. This might sound grim but think of something really sad – but also think about something really rad. Related to why you’re diving into this coaching business of course.
This will help you conjure up what moves you, both in a way that breaks your heart that really inspires you to get out there coaching to ease some of this pain in the world. But see too if you can touch upon something too that lights you up with joy – when you imagine the difference that you will make in your future clients lives.
Hold both of these really moving inspirations in your heart and see if you can put that in a really concise way that explains why you are doing this in the big picture way.
Step two : Write out your mission statement.
Or as I like to say, your bliss-on statement.
You are going to state who it is that you serve and what ways do you do it. Declare who you coach, and what you coach them through.
Get clear on where your ideal client is before they start working with you and where they will find themselves after they work with you.
Step three: Look at your competition.
We’re going to do this in a healthy way of course! Don’t let what Marie Forleo calls ‘comparison hangover’ when yo uspend too much time about competiion and you wind up feeling like ass. Look at what’s happening in this whole niche you chose and see what your ideal client is seeking and what your niche is offering and how you can differentiate yourself by doing something that comes naturally.
What sets you apart? What makes you awesome? See how you can be different.
Step four: Marketing strategy.
How are you going to show up consistently so you can begin to foster that know, like and trust factor? So are you going to be blogging once a week? Are you going to be podcasting once a week? Are you going to be doing a video once a week?
Notice I keep saying once a week? That scheduling for new content seems to be the sweet spot.
So figure out a way you enjoy marketing and do it consistently, and make sure too that you are getting guided so that you have a marketing plan in place that includes reaching out to your email list again on a regular basis, IE once a week, and that you are showing up maybe in your community, whatever feels really right for you and your particular business vision.
Step five: Money coming in.
Think of how much you want to be earning from your coaching offerings in a year’s time. Then divide that number into 12 to come up with your monthly income goal. Let’s do some math so you can figure out how many coaching clients you’ll need, and coaching-related income streams income, each month to reach that goal. Again, click here to get a handy, dandy number crunching spreadsheet from me.
Why consider other income streams? It’s not super sustainable to reach these income goals on coaching alone. But fret not, there’s lots of ways you can do this – and most of them are simple and fun. Think eourses, group coaching offerings, live workshops, ebooks… many possibilities.
Step Six: Money going out.
Check in with what expenses you need to actually make this business a go, and you can shoestring it until you start getting the clients coming in. But also look at what ways that you can just DIY until you can afford to hire someone out. The beauty of this frugality at the beginning is that it forces you to figure out some of these things on your own so that when you do delegate them, you have that confidence that if you needed to reign the expenses in again for whatever reason, you can do it.
But by all means, strive for adding in support into your expenses – such as virtual assistance, web expert, fb ads person, so you can focus on what you do best. And that is coach. At least it’ll soon be what you do best!
Step Seven: Working Hours
Imagine you’re making yourself a little store hours sign. Make it. And hang it somewhere where you can see and remind yourself that thso getting really clear on what’s realistic for you these days, considering if you have kids, at what age they’re at, what kind of support systems you have in place in terms of childcare and other perhaps, a full time job that you’re easing out of.
Step Eight: Implement!
I encourage you to check in on biz plan and income goals on a quarterly basis. Or if you prefer to look at this in a non-business y way – check in each season.
Three month time chunks makes it less overwhelming, and it is a very important time too to review how are you going to take care of yourself so that you have the energy and that healthy mindset to continue moving forward with reaching your business goals.
Making sure that you are checking in to see how you can build up your Mama Bliss by reviewing:
one area of your self care practices
how you can have one creative bliss project outside of your business each season
highlight one value or at least remember this one value and see how you can celebrate it in this bliss chunk
seeing how you can simplify one area of your business or your life.
Always lean on the question for all of these pillars of Mama Bliss, and for your last quarter, what is working really well? And also, what could work better? Asking those small questions and making sure that you are setting aside some time to just have uninterrupted space and focus to look at those numbers and see what you can celebrate and what you can fortify and what you need to bring in if that is the case.
And for the number bit – I have a gift for you! It’s a Mama Bliss Coaching Business Plan. Complete with a Monthly Mama Money Cruncher to make sure you’re on track each month to reach your coaching business income goals. It’s a spreadsheet that will help you figure out how many coaching clients and income streams that you need to get those.
Just click on the button below and you’ll get whisked away to the sign up page!