If you’re not on Facebook you’re pretty much considered an eccentric. Especially if you’re a mom. Just one of the many reasons if you’re a coach for moms you want to be having Facebook as part of your online marketing plan. Because most mamas are hanging out on Facebook and the golden rule of marketing is that you want to be wherever you’re ideal client is at.
I know, I know, maybe your buddies are hanging out both on Instagram AND Facebook. But if you want to market your coaching business the way I guide my 1:1 clients to do so so they can get more mom coaching clients while living their bliss life, focus on only one social media platform to begin with.
I chose Facebook and I think you should too.
Because outside of constantly changing algorithms, controversies and dilemma-makings, the core mission of your time spent on Facebook being to spread the word about your coaching biz will never change.
So regardless of what’s the best time to post, when to start buying ads or how you’re being Pavlov-dogged to be checking your feed 20 times a day, consider how to use Facebook as a power of good: getting your coaching offer to the mamas who need it now.
Here’s how to do it.
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Going to Facebook each day to market your biz is like leaving your house to go to the farmer’s market then inviting people over to your house. Perfectly normal!
The objective with your time spent on Facebook is to make connections, be of service and eventually having new contacts join your community. Either your email list or your own Facebook group.
To create a freebie (or two, or three) directly related to your niche statement and shows off your expertness.
It’s so important not only to join the groups your ideal clients are already hanging out in but to join entrepreneurial mom groups as well.
To create a health and effective schedule to follow to hop onto Facebook and now allow this time to take over your day.
Need support seeing how Facebook can work with the rest of your simple marketing plan to grow your coaching biz? This is one of the core areas I work on with my clients to help them get more mom coaching clients. If you’re ready to start working with a coach, and a coach whose own area of expertise is coaching moms, then let’s hop on a call.
Book your 45 minute discovery call here and tell me all about where you’re stuck and I’ll help you get unstuck with some solid direction on what to fix by the end of the call. Let’s do this!