The importance of knowing your Google Analytics data can change how you make decisions in your business, even if you are just starting out as a blogging for biz mama!
Cinthia is the part nerd, part creative mastermind behind Digimorph where she inspires women entrepreneurs to get into their data without feeling all the overwhelm.
She has over four years of corporate experience in digital marketing and web analytics and believes you don’t need to have a number brain to get your analytics.
So that’s why I thought she’d be perfect to have on the show to help us creative boss moms learn how to harness the magical power of numbers – without the fear and overwhelm hangover.
In this episode Cinthia shares:
being aware that though Google Analytics isn’t the prettiest tool on the internet remember and being clear before diving in on what information on your blog you want to get clarity on and keep track of
the questions you should ask before you open up the Google
what you can learn about your readers through some of this data
how we choose to use the power of GA in the name of good (and not evil) to bring our gifts to the world in a slightly more left brainy way
learning your numbers can empower you and might avoid some slightly embarrassing situations in the future
getting into the CEO mindset by owning your numbers and learning how to track your growth
with some basic analytics and what they mean and why it’s important to learn them
Cinthia has a couple of different courses around Google Analytics for both bloggers and VA’s. Just go over to her digital home, Digimorphs and find more info there on the tab at the top ‘o the page.
Watch us in chit chatting action in the video below or subscribe to the show on Itunes (pssst.. . that way you won’t miss an episode PLUS you get to hear my pre-interview ramblings that are often deep, insightful but always TMI – in a most delightful way of course)!
Enjoy the show!