I’ve been thinking about all the advice out there around how to attract coaching clients to your coaching business lately. What has been the most profound realization that I see is that the advice I use to follow isn’t really working for me anymore. Either it just plain doesn’t work or, it feels icky. And icky is the exact opposite of blissful.
So it’s due time that I make a Kathy’s brain in the year 2020 post around what works. And more importantly, what works AND doesn’t make you feel like you need to take a shower straight afterward.
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What you’re about to hear is how to set up your client attraction strategies so that you feel energized when implementing them. It’s what I find that works for mom coaches like me. I don’t know if it’s being a mom, or being a coach, but there is so much advice right now and I must have dabbled in all of them over the years.
But if you follow the upcoming steps to settling into practices that deliver loads of values and offers your audience a sneak peek into what getting to work with you one on one is like, then you’re going to be feeling the bliss in every aspect of your biz.
And that is a new coaching client magnet!
Your niche statement. Getting clear on who this mom is you coach, what struggle you coach them on and the results you deliver will build confidence in not only yourself but also in your potential client’s confidence in investing in YOU. Immediately you’ll be an expert in something. It’ll be clear exactly what it is that you do. Not only to your audience but to you too!
A simple marketing plan. I swear by my 4×1 marketing method for moms. Your ONE niche, ONE Social media platform, ONcE a week content, ONcE a week newsletter. There’s advice everywhere to do different but that’s plenty. Because within there there are sub-tasks that add up completely – if you want to do them well. Not perfect, but in a geniuine, impactful way.
Consistency. Stick with the marketing plan. Remove whatever is not serving you and your goals or delegate it out so that you can stick to what does work. What works for me is choosing a day for each major weekly activity and then nailing down a time for each daily task and stick it in a google calendar.
Coach yourself. Stick to your scheduled work hours as best as you can and prioritize time to take care of yourself. Begin the work day with checking in with where your mind is at. A great way to do that is to write out your niche statement. See how all these requirements are starting to require each other?
Have fun. This is hard work but it’s always fun. IF you decide it to be. Pay attention to when your energy picks up and then design these sorts of activities into your day. Relish the fact that working from how you get to these when you like. Think of marketing your coaching services as a creative expression. How can you incorporate some fun here? I offer some examples on the episode.
You know what I find especially fun? Offering free coaching on my discovery calls. On this call we get clear on these five requirements for you plus I’ll tell you the three steps to take next to get you your next coaching clients. I’ll also share with you how to have me by your side for the next six months as we really nail down these five things PLUS the accountability and cheer leading that happens when you hire a coach. Book your call here: https://www.blissbeyondnaptime.com/discovery-call/