While there are hundreds, if not thousands of coaching niches to choose from the last thing I want for any of my clients to do is to be stuck at this phase of their coaching biz for too long. Choosing niche. In fact, it’s best to choose none at all if it means you are stuck in indecisive land and not doing what is going to bring you clarity on who and how you serve. Which is getting on there and actually coaching moms.
When I work with my clients we aim to spend no more than the first month of our time together establishing a niche statement. After that point there are a few different paths that lead to the same destination. To help you get started I’m going to show you a few of the classic ways I help mom choose a niche and to stick with it for at least a few months to see how it feels on.
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The time I worked with a style coach and how we immediately dived into the doing. Just like trying on clothes and coming up with what fits your style, at some point you have to get other and get some outfits on.
Riffing off of your coaching training program or workshops outlines they’ve provided you with can be one way to get yourself out there and coaching. No need to swim in the drama of what your process is and sometimes even worksheets and such. Depending on licensing of course, begin with what you know and what you’ve been taught. You can adjust your process as you get a sense of which clients you work with and what actually gets them results.
Going off of your expertise in your past career or lifestyle. You can home in on a demographic you’re familiar with or lean on your past trainings to offer an extra edge to get your clients results and carve out a niche that way.
Embracing general life coach for moms can be a beautiful place to begin. And stay even. You’ll get to see the struggles that come up over and over again and either scale from there or claim this to be your area of expertise.
Choosing one main struggle or life transition. I’ve hired so many different mom coaches during my mothering journey. Life, and being a mom, offers so many distinct chapters. Here’s an opportunity to remember which ones you sailed through or got stuck but are passionate about helping others to move pass it with support from you.
Whittle it down to two then flip a coin. What you’re leaning toward will reveal itself while the coin’s in mid air. If not, go with the one that presents itself when the coin lands. Simple.
I work with my clients for six months. Half my clients know from the get go, others really want to niche down. I aim to get them to decide within the first month and then we go from there. About 1/4 of these moms seem to decide at month five they want to pivot. Because they got clarity. Not only that but they have a rhythm to their business that a simple pivot to their niche statement isn’t a big deal.
If you want to experience this clarity and gain traction in your coaching biz after working with someone who eats, breathes and sleeps mom coaching biz, the first step is to set up a discovery call. Choose a time from here where I’ll hear where you’re in your coaching biz – just starting out, have a few clients so far, or are ready to start offering a group coaching or other scaling experience, and I’ll let you know your next steps to take. Of course, that may very well be working with me in my 1:1 mentoring program so we’ll make a decision on the call to move forward on that plan or not. Book that time today, right here: https://www.blissbeyondnaptime.com/discovery-call/
