Life coaches are a special breed of entrepreneur. They want to encourage their clients to change their lives in deeply profound ways. Problem is is that the typically want to capture all the life transformation magic that happens when their own clients work with them by saying things like ‘life transformation’. Which isn’t a bad thing. It’s just going to make signing on new clients that much more trickier. Because while that’s saying what’s going to happen, it’s really not saying much.
I’m going to share five the of the most common words and phrases I often hear my clients using when they first start working with me and then quickly drop once they see there is often a more tangible, concrete way you can show your ideal clients how you can get them the results they’re truly seeking.
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The five words and what to say instead to make it crystal clear who it is you help and what you help them through in your mom coaching experience.
The one that’s near and dear to my heart because 40% of my clients come to me to describe as their niche. And I get it. It’s what I essentially started off at the beginning of my coaching journey.
Why I sometimes encourage my clients to simply call themselves a life coach for moms until the veil of their coaching niche is unveiled.
Why you never want to call moms busy and overwhelmed.
A little anatomy lesson that’s tied in with another one of the words that’s totally overused in the mom coaching realm.
And then the mother of all fluffy words used in the coaching industry – and what to do instead.
In a nutshell, what to do instead of using any or all of these words when you’re homing in on a mom coaching niche, creating a coaching package or anywhere in your marketing copy: choose a mom coaching niche statement. Getting clear on who you coach, the results you deliver will make your biz and your offerings floof free and consistntly offers tangible results. The floof becomes rook solid. And will get your mom coaching clients to that hard to put into words blissful place.
And if you need support in getting more clear on your niche, messaging and how to make your mom coaching biz, I can help you with that in my one on one six month mentoring experience. If you’d like to start exploring working with me in this capacity book your 45 minute discovery call right here. On this call I’ll hear where you’re at, where you’re feeling stuck describing what you do without the fluff talk and I’ll give you what I see as the solution. Either way you will walk away from this call with a solution. Either the solution is working with me or I help you find something else during this call.
