A simple way to stand out as a mom coach is to discover and embrace your core mission as a coach (in other words your niche statement), own your message and create a coaching process philosophy that aligns with your mission. Then put all of this on repeat. While this might sound at first like the most boring marketing approach imaginable, the opposite is true.
What happens when you speak to your ideal client’s struggle, aspirations and then how you can help them is you start developing not only your confidence in your chosen expertise and ability to help , but some creativity starts to get woven in. I’m talking poetry in motion. In other words, metaphors that deliver your message in unique and unforgettable ways. Your shtick.
Having a shtick is what we’re going for here. And like your niche statement, it need not be a permanent fixture in your business. Instead, it’s a natural part of growing your business organically and will eventually become part of the genetic make-up that is your profitable and unlike any other mom coaching business.
On this week’s podcast episode you’ll hear:
My personal shtick for summer potlucks – a vintage 1970’s deviled egg case and how it’s going to make my summer socializing a whole lot less stressful (and how your niche and coaching approach is like your coaching biz egg case)
The shtick making magic of sounding like a broken record when you’re marketing your coaching services
Talking about the same points over and over again allows metaphors and moving examples of your own life to come forward and move your audience with emotion.
Examples of my own shticks through the years and how they build upon each other
Featured on the podcast:
Mom Coach School – A 12 week coaching training for moms who want to start coaching moms. Includes a full year access to a weekly q&a zoom session and supportive community.
Mom Coach Club is now open! A monthly membership to help you grow your existing mom coaching biz. Only $5 a month – cancel anytime!
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