Like many parents this fall there was much angst on whether to send our kids back to school this fall or not. While cases are relatively low in our neck of the woods, knowing myself, and the tendency of my anxiety to be triggered around cold and flu season at the best of times, virtual learning for both my kids will be on tap for the year ahead. Immediately after coming up with this decision I felt relief. Yay, decision made! But thenCraig challenged me with what homeschooling is going to look like when we're both busy working from home. And then that's when I entered phase two of making ... read more

Clarity in your offer is what will make or break your mom coaching business. You need to be able to express who it is you serve, what problems you can address with your coaching skills and what concrete results you can deliver to your ideal client with your coaching package. But what I find often happens is that coaches get stuck in the bramble of phrases like 'discover your authentic self', 'find transformation' and 'connect with integrity'. I get it. You know why? Because I'm a coach! I want to talk about how to rein in the coaching lingo and start speaking super clear and concisely ... read more

As coaches, we want all coaches want - clients.  And as entrepreneurs we know that takes a business plan. But a moms we especially know this plan needs to be kept simple and straight forward because life happens. Especially life in 2020! In my experience having regular five day challenges have helped me do just that. While I aim to keep my business plan silly simple with my 4x1 Mom Marketing Method, I like to add a little spice to it once in a while.  And these days that seasoning comes in the form of offering Five Day Challenges in areas that really serve my ideal client and delivers them ... read more

How to find clients using Facebook is a question I get a lot from my mom coaching mentoring clients. While it's simple to design a marketing strategy based on showing up on Facebook a few times a day - because, let's be honest, you're probably showing up there everyday anyway - it can get confusing deciphering the difference between Facebook page, Facebook group, what to get first, what to post in each and how it all works together to connect you with new clients. Leaning on my 4x1 Mom Marketing Method (otherwise known as MMM, MMM, Good - just came up with that ;) ) I'm a stickler for ... read more

  Want to grow your mom coaching biz, but not loving the idea of being tied to your phone promoting your business on social media the live long day? I get it! If you're coaching moms, chances are very good you're a mom yourself and it's alarming to see how overpowering social media can get with keeping us on task and not getting sucked into a time-wasting vortex. While some marketing gurus tell you you need to be everywhere to grow your reach to build your audience to grow your income, there is a way to reframe, and change altogether the relationship between growing your coaching ... read more

  If you've been considering taking the leap to coach moms online now's the time to take action. My clients come to me saying they're the friend their friends come to for a shoulder to cry on when life feels too intense, for advice on how to balance work and life, or simply vent on their struggles with keeping peace in the house while trying to reach their own personal goals. There is a need now more than ever to offer the support that the coaching relationship is really unique in creating. Especially now the pandemic showing little sign of easing up for the next while, coaching is ... read more