How to find clients using Facebook is a question I get a lot from my mom coaching mentoring clients. While it's simple to design a marketing strategy based on showing up on Facebook a few times a day - because, let's be honest, you're probably showing up there everyday anyway - it can get confusing deciphering the difference between Facebook page, Facebook group, what to get first, what to post in each and how it all works together to connect you with new clients. Leaning on my 4x1 Mom Marketing Method (otherwise known as MMM, MMM, Good - just came up with that ;) ) I'm a stickler for ... read more

  Want to grow your mom coaching biz, but not loving the idea of being tied to your phone promoting your business on social media the live long day? I get it! If you're coaching moms, chances are very good you're a mom yourself and it's alarming to see how overpowering social media can get with keeping us on task and not getting sucked into a time-wasting vortex. While some marketing gurus tell you you need to be everywhere to grow your reach to build your audience to grow your income, there is a way to reframe, and change altogether the relationship between growing your coaching ... read more

  If you've been considering taking the leap to coach moms online now's the time to take action. My clients come to me saying they're the friend their friends come to for a shoulder to cry on when life feels too intense, for advice on how to balance work and life, or simply vent on their struggles with keeping peace in the house while trying to reach their own personal goals. There is a need now more than ever to offer the support that the coaching relationship is really unique in creating. Especially now the pandemic showing little sign of easing up for the next while, coaching is ... read more

I've been thinking about all the advice out there around how to attract coaching clients to your coaching business lately. What has been the most profound realization that I see is that the advice I use to follow isn't really working for me anymore. Either it just plain doesn't work or, it feels icky. And icky is the exact opposite of blissful. So it's due time that I make a Kathy's brain in the year 2020 post around what works. And more importantly, what works AND doesn't make you feel like you need to take a shower straight afterward. Listen with the player below or or subscribe to the ... read more

A lack of confidence can be detrimental in your mom coaching biz. If imposter syndrome or self-doubt around your ability to help your clients and knock their coaching client socks off is holding you back, then you're not going to put yourself out there as a coach. In fact, you might even subconsciously self-sabotage your marketing efforts  so you don't have to put yourself in that uncomfortable position. I don't want that not only for you but also for your future clients. Those moms who can't wait to work with you. The ones who need you need you and your special brand of coaching medicine ... read more

  If you're ready to start attracting a consistent flow of clients to your mom coaching biz you need to have  a marketing plan you can easily stick to. And that plan needs to have a weekly content that those who are on the brink of hiring you can look forward to and devour. Where you want to show up on that weekly schedule, whether that be a written blog, podcast or a Youtube channel, depends on two factors: How you like to create content and how your ideal client like to consume content. Because I coach moms who coach moms, by default I'm pretty intimate with the mom coach brain. So ... read more