If I were starting my coaching business from scratch today, these are the five things I'd focus on first. When I started my coaching business over 17 years ago, my daughter was just four years old. Now she's 21 and getting ready to head back to university. Watching her grow up has become the timeline for my business. It made me stop and ask myself an interesting question: If I had to start my coaching business all over again in 2026, knowing everything I know now, what would I do differently? The online business world has changed dramatically over the years, but one thing hasn't: You ... read more

One of the questions I hear most often from aspiring mom coaches is: "What should I coach moms on?" If you're asking yourself that question right now, you're not alone. Maybe you know you want to help moms. You feel called to coaching. But every time you sit down to choose your niche, your mind goes blank. The good news? You don't have to magically discover the "perfect" coaching niche overnight. Instead, start by asking yourself the right questions. Grab your journal, make yourself a cup of coffee or tea, and spend some quiet time reflecting on these four questions. You might be ... read more

Have you ever caught yourself wondering... "Could I actually become a mom coach?" Maybe you love encouraging other moms, you're constantly the person friends come to for advice, or you keep imagining what it would be like to build a coaching business around something that truly matters to you. The good news? I genuinely believe almost anyone can become a mom coach. Not because it's easy, but because great coaching has very little to do with having a perfect life. Here are six reasons why. 1. You Don't Need to Have It All Figured Out Right Now One of the biggest myths about becoming ... read more

One of the biggest myths about becoming a coach is that you need to work full-time before you can make full-time progress. When I started my coaching business, my kids were little. I wasn't looking for another full-time job—I wanted meaningful work that fit into my life as a mom. So I built my business around 10 hours a week. Not someday. Not after my kids grew up. Not when life got less busy. Right from the beginning. And honestly? I think those limitations helped me build a better business. Why I Chose to Work Only 10 Hours a Week When people hear "part-time," they often ... read more

When you’re a coach who works with moms, clarity is your best friend. Not just for you, but for your people. Because moms? We’re busy. We’re toggling between snack requests, school drop-offs, and somehow trying to finish that same cup of coffee three times. So if your coaching offer sounds like a riddle, they’re out. Not because they don’t need support, but because their brains are already full. In this post, I’ll walk you through how to simplify and clarify the way you talk about your coaching, so the moms you want to serve instantly know you’re the coach for them. Stop Using ... read more

What happens when you build a coaching business that actually aligns with your season of life and your values? In this episode, I chat with Wendy Guth and Krystal Eicher of Serendipitous Rebel about their journey from burnout to building a sustainable coaching biz together. We talk about using your character strengths, the power of aligned partnerships, and making intentional choices as a mom entrepreneur—especially during busy seasons like summer or back-to-school. If you're craving more simplicity, flexibility, and fun in your biz, you're going to love this one!   What ... read more