Many begin life coaching moms as a side hustle. In fact, so side hustle it's practically not a hustle any more. More like a side dawdle. There comes a point where you have to make the conscious decision. Are you in this for the hobby or are you in this for the jobby? Meaning, do you want to make a real go at this as a profession. Create a career, and an income, that will surpass your wildest expectations. Because the truth is the sky's the limit with how much we can earn with our coaching biz. The only thing that's holding us back is ourselves. How to tell if your treating your ... read more

There are many different stances on whether to start broad in your coaching business and then niche down. Or start with a niche and then course correct as you go. I'm team niche in case you haven't figured out yet. All my freebies and trainings typically begin with 'start with your niche statement'.  But let's clarify what this actually means. Because I don't want you thinking that you shouldn't me moving forward with getting out there and helping your ideal clients until you have a solid niche. That'd be silly. What I'm talking is to embrace a niche statement from the very get go as a mean ... read more

Guilty pleasure alert! Yes, another one. I love watching the Bachelor. And when I'm not watching the Bachelor I love listening to podcasts about the Bachelor. There is the one podcast in particular that brought into light for me some ways that getting the lead's eye is a little bit like selling your coaching services. This podcast brings in a couple of concepts I'm by no means an expert in: numbers and sports. But it marries these concepts quite impressively with the overall romantic notion of this show which is purportedly about finding true love. This got me thinking. There is some ... read more

What do you think of when you hear organic marketing? Farmers market come to my mind. And then a farmer. Tending to a field of new coaching clients. Homegrown with no added chemicals.  Let's talk about how to grow your coaching biz the organic way. Building your mom coach business one client at a time by focusing on a simple plan and relationship building.   Technically, organic marketing refers to not having to pay for leads. But beyond that it can start to get pretty subjective. In this week's podcast episode I define what organic marketing means to me and how I implement myself ... read more

  Building a coaching business is not for the faint of heart. Luckily, as moms, we're designed to ride through the array of emotions that are promised to be delivered to you as you stretch outside of your comfort zone, over and over again. It's not only the headspace of taking on the personae of someone who is a life coach but it's also the mind drama of riding the waves of entrepreneurship. There's highs, and lows. Again, we're lucky we can lean on our role as coaches and do what comes naturally to us: coach! And we can also lean on the other thing that comes naturally to us: give ... read more

It's natural to want to take a pause once you start gaining traction in you coaching business. You're finally starting to attract consistent clients. You have a plan in place to continue on this trajectory to get yourself fully booked with the moms you know you can help. Sometimes you just need to take a moment to evaluate what's working, what's not and celebrate all the exciting milestones along the way.   But what happens when these pauses turn into hesitations that make you lose momentum and make you spill?  That's what I call 'Hesitation Kills'.   A mantra I used once ... read more